As part of a public tender, I developed a visual identity proposal for Coimbra’s bid for the title of European Capital of Culture 2027.

The development of the visual identity was inspired by the previously established claim: "Currents of Change" (*Correntes de Mudança*). Through this claim, Coimbra seeks to position itself as an innovative, modern city—one that is open to change and evolution.

Following this rationale, I chose to highlight three "currents" for which the city is well-known: the academic, the gastronomic, and the cultural. The branding employs a youthful, dynamic graphic language characterized by fluid movement, alluding both to the concept of a "current" and to the Mondego River, which flows through the city. It also utilizes a vibrant color palette, resulting in a brand image that is decidedly modern and possesses a strong and distinct character.