This is a rebranding project for the visual identity of Aveiro Retail Park and its brand applications across different communication media.

The graphic concept was inspired by one of Aveiro’s most iconic symbols - its rich tile heritage. Ceramics play a fundamental role in this coastal city and can be admired by visitors, whether on foot or by bike. The tiles make Aveiro a true open-air museum.

Through typography and colors, I aimed to create a brand that is young, dynamic, bold, and authentic - one that appeals to all types of audiences, as we are talking about a retail park.