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Clínica do Sentir

Project Type

Branding
Graphic Design

Date

2020

Clínica do Sentir is a Health and Well-Being space, composed of professionals specialized in the fields of Clinical Psychology, Educational Psychology, Speech Therapy, and Nutrition.

This project was carried out within an agency setting, where I created a brand's visual identity. I aimed to represent the concept of mental health care by drawing an analogy to plants - natural beings that, when placed in a favorable environment, can bloom. Our brain works the same way: if it remains healthy, it can flourish, leading to a balanced mind and brilliant ideas. Just like plants need care to bloom, our brain is like our garden.

I chose a soft color palette, with lilac as the dominant hue, symbolizing respect, dignity, devotion, compassion, sincerity, spirituality, purification, and transformation.

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